Tru-Forward has extensive experience in a wide variety of auction types, and can quickly organize, market, and auction your assets.  Additionally, we continue to maintain and expand strong strategic partnerships with sponsors, appraisers, bankers, trustees, real estate, and an international network of prospective buyers.

Contact us to receive your free phone consultation, we will help you determine your needs.


What is and auction?

An auction is a system of buying and selling goods or services by offering them for bidding—allowing people to bid and selling to the highest bidder. The bidders compete against each other, with each subsequent bid being higher than the previous bid. Once an item is placed for sale, the auctioneer will start at a relatively low price to attract a large number of bidders. The price increases each time someone makes a new, higher bid until finally, no other bidders are willing to offer more than the most recent bid, and the highest bidder takes the item. An auction is considered complete when the vendor accepts the highest bid offered and the buyer pays for the goods or services and takes possession of them.

(Source: Corporate Finance Institute)

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We look forward to working with you to tailor our services to your needs and give you the highest quality advice and service.